![]() ![]() True to its name, the songs are a far cry from the rock music that is particularly associated with him. Umair has only just hot-stepped into a new musical arena with his album, enticingly titled Dance Karain Saari Raat. What’s the worst that could happen? The song could flop. But magic happens outside the comfort zone. Honestly, I wasn’t very happy while recording many of them, wondering what I was doing. Some of my most famous songs … Sammi, Gaagar … were hits because I tried to do things differently. “And in my case, every time that I have stepped out of my comfort zone, the audience has loved it. So what has prompted him to change tack completely and get into electronic dance music for his new avatar? Is Umair 2.0 simply a sell-out? Umair Jaswal was always known as the bad boy of rock. You have to be brave about it and step out of your comfort zone. Some of the greatest bands in the world have evolved themselves in order to stay relevant to the people listening to them. “We have to cater to an audience, put up a show, create music that connects with them. Umair is taking all this know-how, amassed over the years, and spinning it to a new tune. There’s also the experience gained from a career that spans over a decade, writing lyrics, singing original songs and revamped hits for shows such as Coke Studio and Velo Soundstation, and performing live-wire acts on stage. There’s the husky voice and the matter-of-fact observations that are quintessentially Umair. There’s plenty of the old still there, simmering just beneath the surface of his cool new haircut and slight stubble. It’s really about driving that reach and distribution with colleagues and customers.A new look, a new sound, a new album. “We take inspiration from Zoom and Slack, which have both become standard and lexicon. “We want Scribe to be the new common standard for sharing how to do something,” Smith added. She will also invest in R&D and product development that is coming down the pipeline. The company’s 20-person employee base is a majority of women and underrepresented minorities, something Smith is proud of as she focuses on building an inclusive, culture- and talent-first organization, she added. Smith intends to use the new funding to scale the team to respond to customer demand that is coming from startups all the way to Fortune 500 companies. Meanwhile, Scribe has both a free version and pro/enterprise plans, and averages nearly 50% reduction in non-productive time spent learning how to do a process. We are here to put in yet more money into the company so that Jennifer and her team can keep doing the work, build the go-to-market and get paid for that value.” When we talk to companies describing problems on creating documentation, we see that bottom-up part. “This is just the first part of the journey. “And companies will pay for that,” he added. He credits Smith for helping many marquee startups ramp up their enterprise selling during her time at Greylock and believes that she and her team are creating a product that is doing the same: showing them how to do their job better. Ross Fubini, managing director of XYZ, said Scribe was building a company that makes something complex look easy. Selling into the enterprise: How Slack and other startups get it wrong You can click the record button, do the task and it auto generates step-by-step instructions.” “There is not a standard way to communicate how to do something. “The process is still being done manually,” she told TechCrunch. She talked to more than 1,200 founders about how software was bought and sold, and what they wished existed - and learned that not much had changed in this area in a decade. ![]() ![]() Smith’s background is in organization and operations work. A group of existing investors also participated in the investment, including Amplify Partners, which led Scribe’s $8 million seed round at the beginning of 2021, Haystack Ventures, XYZ Venture Capital, AME Cloud Ventures, Morado Ventures and SEV.Ĭo-founder and CEO Jennifer Smith, formerly of McKinsey & Company and Greylock Partners, formed the San Francisco-based company a couple of years ago with entrepreneur and former Google engineer Aaron Podolny after seeing a knowledge gap in how operational work was done. Today, the company launched with $30 million in venture capital, including a new $22 million round of Series A funding that was led by Tiger Global Management. The information can be recorded from a Chrome extension or desktop app and also live in a repository until it is needed. Its software records movement and clicks and converts them into a step-by-step guide in less than a minute with screenshots and text that is editable and shareable. There are also times when just a handful of employees know how to do something and don’t have time to provide a mass tutorial. Employees come and go, often taking their knowledge with them.
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